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BAI defers any further attempts at pay DTT till 2012?

Reality at last. 
Well nearly...
A competition could potentially be held during 2012 with a view to commercial DTT being operational in 2013.
Stupidity.
two made particular reference to the role of RTÉNL as the main contributing factors to the failure to achieve a successful outcome.
If they believe that, then they are needing more therapy. RTÉNL is not the problem. Freesat, Sky, UPC and total lack of real indigenous PayTV content creators is the issue. 90% of the pay DTT Channels would have to be ones already free on satellite and the pay DTT market is about 5% to 10% of households as any DTT Pay TV can't compete with Sky or UPC that have over 80%.
http://www.rte.ie/news/2010/0805/dtt.html
http://www.bai.ie/about_news_art023.html
The Authority now considers that it will not be feasible to introduce
commercial DTT as originally intended until after Analogue Switch Off
(ASO) at the earliest. The position will be reviewed towards the end of
2011 and the Authority may seek expressions of interest in the provision
of commercial DTT at that point. A competition could potentially be
held during 2012 with a view to commercial DTT being operational in
2013.
- Michael Watterson's blog
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